Twitter today launched a special emoji for Bollywood star Akshay Kumar’s upcoming film “Gold”, which is scheduled to release on Independence Day. People will be able to tweet about the film with #GoldMovie or #Gold2018 to use the specially designed emoji curated by Twitter.
The emoji appears next to the hashtag in the Tweet and is inspired by India’s first Olympic gold medal. It will be active until August 16.
Vishal Ramchandani, Head of Marketing at Excel Entertainment, said in a statement, “The #Gold team is excited about the collaboration with Twitter, adding color to conversations and allowing people to connect to the movie through the #GoldMovie, #FeelingOfGold and #UniteForGold.”
Enjoyed that Twitter Q&A with #AskAkshay this morning? Stay tuned in the coming week for more surprises with #GoldMovie (like this special medal!) Tweet with the hashtags below to see the emoji appear. pic.twitter.com/BNIjPfZ9vj
— Twitter India (@TwitterIndia) August 10, 2018
“Gold” is an upcoming sports drama directed by Reema Kagti, inspired by real events during the 1948 Summer Olympics when India, as a free nation, won its first Olympic Gold Medal in field hockey.
Trailer Of “Gold” movie